Alicia Silverstone Returns as Cher in Full CLUELESS Rakuten Super Bowl Commercial — GeekTyrant

Last week, we shared the teaser trailer for the Rakuten Super Bowl commercial starring Alicia Silverstone returning to the role of Cher Horowitz from her hit 1995 comedy, Clueless. This was a no-brainer matchup as Rakuten is a shopping website, and the Clueless character was all about shopping to fill her revolving closet.

The commercial also features Elisa Donovan, who played Amber in the movie, as well as fashion designer Christian Siriano.

Entertainment Weekly asked Silverstone about bringing back the character, and she responded:

“She’s one of film’s most historic shopaholics. So the idea that she would be able to use this app would be the greatest hack ever.” The actor added that returning as Cher “felt really good,” and that she at first wondered how she should prepare for her return to the role before deciding to just dive in and make it happen. “I had no idea if I could do it or not, but I just went for it. And I had fun.”

She looks great, and it’s a ton of fun to see her return. I don’t love seeing my Super Bowl commercials before game day, because that’s the best part, but this is just one, and I do love seeing how this one was done. Check it out below, and enjoy!

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